The advantages of accessible HTML-based digital books

22 November 2023 WEIJI

The advantages of accessible HTML-based digital books

vantaggi dei libri digitali accessibili basati su HTML

HTML technology for accessibility: a key aspect of accessible digital books is their HTML-based nature. This web-native format not only makes it easier to transform accessible content, but also opens up new possibilities in terms of online publication and visibility. An HTML-formatted book is inherently prepared to be published online, offering unprecedented flexibility for both publishers and readers.

Search engine visibility: publishing books in HTML format has the advantage of being optimised for search engines. Content becomes easily indexable by search engines such as Google, increasing the book’s visibility far beyond traditional bookstore exposure. This means that each page, each chapter of the book can potentially become an entry point for new readers, driven by their online searches.

Content-based promotion: this indexing allows publishers to promote books not only through the cover or title, but also through visibility on the specific content of each page, thus opening up new marketing strategies, such as targeted promotion on keywords, specific topics, or quotations directly from the text. This approach greatly increases the opportunities to reach readers interested in specific topics covered in the book.

Marketing opportunities and SEO: the use of HTML content enables the implementation of more effective Search Engine Optimisation (SEO) strategies, optimising the online visibility of the book. Publishers can use these techniques to position their books at the top of search results, attracting a wide and diverse audience. This methodology not only increases sales, but also contributes to building a stronger and more recognisable publishing brand.

Additional conclusions: adopting the HTML format in accessible digital books not only respects the imminent implementation of the European Accessibility Act, but proves to be a strategic choice paving the way for a more innovative and interconnected publishing approach. The publishing of the future will not only be accessible, but also deeply rooted in the digital fabric, taking full advantage of the opportunities offered by the web and search engines.

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